The Director’s Cut: Unfinished Narratives
In a 15-year career, the best ideas aren't always the ones that go live. This is a gallery of strategic alternatives and unrealized visions, concepts that pushed boundaries and challenged the status quo. They offer a window into my creative depth and my commitment to exploring every narrative angle before settling on a solution.
You cannot conquer the world up top, if you’re not ok down there.
My goal with these concepts, created in close collaboration with art/creative directors, was to move Canesbalance from a hush-hush “remedy in a drawer” to a “lifestyle enabler”, using a refreshed brand language that feels as modern, active, and vibrant as the women we’re talking to.
