Supradyn. Get More Done.
Building the “Get More Done” platform for Supradyn required a shift from static campaigns to a modular creative framework. Working alongside the Design Lead and Creative Director, I helped bridge the gap between clinical benefits and daily relevance. By acknowledging the different energy identities of our audience, from young professionals to working parents, we built a dual-track system that allowed the brand to resonate across multiple demographics simultaneously.
By utilizing punchy, rhyming couplets (Win the school run / Workout done), I transformed a functional supplement benefit into a series of relatable lifestyle wins. This concept was engineered for high-velocity digital execution, scaling across multiple static and animated formats to meet diverse audiences in their specific moments of need.
Aspirin. Going from Boomers to Zoomers.
Who says a 100-year-old brand can't play on TikTok?
To break through the noise for Gen Z and Millennials, we pivoted Aspirin’s strategy toward the high-stakes worlds of gaming and digital dating. I helped define these new audience segments and brought them to life through a cross-channel campaign featuring “The Gamer” and “The Messenger.”
We traded clinical talk for cultural resonance, reaching 12 million unique users across multiple markets. Dive into the case study below to see how we made Aspirin relevant for the next generation.