The Art of the Feed. Strategy, Voice, and Vision.
A successful social presence requires more than a schedule; it requires a soul. For Piraeus Bank and brands across the Bayer portfolio, I developed comprehensive content frameworks that prioritize both aesthetic consistency and strategic intent. My work involves a strategic deep-dive into visual storyboarding, super-text optimization, and audience-first copywriting, ensuring that every monthly calendar and campaign serves the broader brand narrative while driving immediate engagement.
Working with Piraeus Bank, we reimagined recruitment as a social event. The “Social Interns” campaign was a multi-channel ecosystem designed to bridge the gap between a corporate institution and the next generation of talent.
Digital-First Applications: Built a custom Facebook app focused on peer recommendations.
Offline-to-Online Loop: Deployed QR code activations across universities and transit hubs to drive mobile traffic.
Experiential Finale: Hosted the final selection live at a major concert event, announcing winners on stage.
Ongoing Content: Documented the winners' journey through weekly YouTube diaries to maintain brand momentum.
The Impact: Over 51,000 YouTube views and a massive surge in organic media exposure, proving that transparency is the ultimate engagement tool.
